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January 27 2010

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Get Some Balls - Balls Beer for Health Care Reform

January 13 2010

Lego MMO hype is building in my dreams.

"in fact there is a programming language built into the game so that you can build an animal and tell it how to react"
LEGO Universe allows kids to fight with their imagination

January 12 2010


The State of Online Video: Getting Paid for Content. via TechCrunch

I'm itching to make a full-time gig out of producing online video, and here's an article offering some advice. I've culled out the most slient tips for me below:


Of course, getting paid for content is ideal. But consumers will never pay for it online, so find other media companies who will.  To be able to become a supplier of content to other media companies and maintain the Field of Dreams philosophy, producers need to balance:
a) quantity
b) quality
c) frequency
d) consistency
e) timeliness
f) variety

Fiction vs. Non Fiction

Even non-fiction video content needs to be demonstrative (vs. descriptive). Meanwhile, chasing hits with fiction remains too speculative; the risk/reward benefit makes it prohibitive online. Producers who understand this will have an edge over time as budgets shift to video.


The branded content hype

Branded content holds much promise. But it might be myopic to think that audiences will remain engaged with marketing videos disguised as entertainment. Advertorials in print media have long been a part of the magazine experience, but audiences have learned to bypass them.

Over time, the content itself filters audiences for advertisers. Advertising cannot fully replace or become the content outright. But producers who tastefully weave commerce into content will win.

Ultimately, the Field of Dreams approach might be more realistic: create content that you are passionate about and people want to watch, build an audience and then monetize it. We all want advertisers to pay for content before it’s green lit, but that doesn’t mean it will happen.


sometimes, you really have to go against the institutional imperative and find your own path in order to survive.

January 11 2010

Lego Universe trailer looks unexpectedly thrilling

I'm just drooling by the possibilities.

Legos for me have always been about what you could build yourself using the generic bricks, not the play sets, per se.

So I'm imagining building my own space ships, castles, even landscapes and environments. Perhaps this is too ambitious for this game, but imagine if you could build your own MMO, assign playful physics and behaviors to any vehicle, and then go into battle?


via joystiq

January 07 2010

Hey kids! Looks at my still frame from the trailer for Furry Vengeance!

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